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How to Avoid the 21 most Common Marketing Mistakes

Successfully marketing your unique luxury residence takes experience and attention to detail.  Most agents will just make a nice brochure that sits in your condo and collects dust, and enter it in the MLS computer and hope the phone rings.  A few months will pass and you will start wondering why there is little interest from prospects.  To make sure that this doesn’t to you, we have compiled a list of the "21 most common marketing mistakes that even sophisticated owners make" so that you can make an educated decision on hiring the right agent for the job.  To maximize your chances of a sale, make sure your agent does the following:

  1. Sends you a weekly update showing new Closed and Pending Sales and newly listed properties in Aventura are competing with yours. This is important because with all the foreclosures and short sales, values change weekly and you must know what your competition is doing to ensure you are positioned correctly in the marketplace.     To see how our's looks, click here.
  2. Gives you a weekly call to discuss strategy.   Roman does this.
  3. Sends you a monthly marketing report with all showings, marketing info, feedback and new events so that you can see what is happening with your residence.
  4. Invests extra to achieve a 99% live answer rate 7 days/week on calls on your property to maximize the # of showings and provides you a way to log in anytime to see the activity and feedback.  Click here to see how this should look.
  5. Creates a full stand alone internet website just for your property so that buyers can see all the features without being distracted by other listings which clearly don't compare to yours. Here is a sample one:www.WilliamsIslandLiving.Com
  6. Has an international marketing plan to reach foreign agents and buyers.  Make sure your agent features your home on an international MLS system, on worldwide luxury internet sites, and in the Wall Street Journal.
  7. Invests extra to enhance your page so that it gets promoted ahead of the competitors.
  8. Enhanced Internet presence.  Your residence should appear on over 200 + websites.
  9. Gives you a custom business card with only your home's information on it.
  10. Utilizes Virtual Staging and has sophisticated marketing technology that can change the way your condo looks so that buyers can better envision living there.
  11. Do you hate talking to real estate agents' voicemail?So will buyers and agents.  With Roman's Team, you get a whole team of professionals for the price of one, who are dedicated to working on the sale of your home and who can help you at any time.  No more waiting days to maybe get a call back.
  12. Invests time to earn luxury designations and networks with other agents affiliated with luxury clientele. To View Roman's Designations and Luxury Affiliations click here.
  13. Provides prospects easy access to local reliable vendors who can assist in making the process easier for prospects. To see our list of vendors click here.
  14. Gets CDPE certified (Certified Distressed Property Expert). Having the education to navigate you through a market full of distress sales will ensure that you get maximum value from your condo. Whether it is you, someone else that you know, or even just knowing about the competition that is in a distress situation will ensure that your days market will be limited.
  15. Offers a performance guarantee and holds themselves accountable. Roman will Guarantee Your Aventura Condo Sold for full price or he will pay the difference. When another agent promises you a price that sounds high, see if they will offer the same guarantee.
  16. Every Monday we post a best buy list for Aventura, so that you can see how your home compares to the ones on this list, and if you are buying, it is a great way to see all the distress sales in the area.  To view this week's list, CLICK HERE.
  17. Keeps you updated with relevant market statistics for the area.  Roman pulls up-to-date market statistics and information from the MLS for Aventura ). This is updated on the first of each month so that you can see how the local market conditions are changing so that your home is properly priced to sell in the timeframe you need. To view the current stats CLICK HERE
  18. Keeps you updated with regional statistics.  In addition to seeing local market info, we also pull statistics from the MLS for all of Dade and Broward Counties.  This is important so that you can see how

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